Giving Back Might be the Boost Your Employees Need
Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society. Both the company and their employees benefit when commitment to a cause becomes a priority. Of the world’s largest 250 companies, 93% publish an annual CSR report and over $17.8 billion in charity donations were from corporations in 2016.
Improved public image, increased media coverage, attracting and retaining investors, and boosting employee engagement are all benefits of CSR. These aren’t benefits any company should overlook. And, it gets better.
Instilling a strong culture of corporate social responsibility can heavily impact the people you care about most, your employees. Here at Baudville Brands, we have Baudville’s Helping Hand Foundation that works toward building cultures and changing lives. Through the work of the foundation there are numerous opportunities each year for employees to make a difference within our community.
When a company infuses CRS within their culture, the outcome can be extraordinary.
Boost Employee Engagement
Nearly 60% of employees who are proud of their company’s social responsibility are engaged at their job. Companies that offer matching gifts, volunteer grants, or paid volunteer hours see the highest levels of engagement.
Attract and Retain Hardworking Employees
Sharing information about your CSR mission and goals on job postings easily allows you to attract similar philanthropically-minded employees. Once hired, they are more likely to have a smooth transition into the company culture, stay with the company longer, and be more productive than disengaged workers.
Positive Workplace Environment
A company exhibiting philanthropic behavior provides employees with a positive workplace. It is most influential when exhibited from the top down and creates an encouraging and productive environment where employees can thrive.
Encourage Professional and Personal Growth
When teams volunteer together it makes them stronger. Volunteering often presents challenges that aren’t faced in the workplace, forcing teams to work together and think creatively. These activities will often bring to light a team member’s strengths that management and co-workers otherwise wouldn’t get an opportunity to see.
Employees want to work for that company. Every community has one. You know, the company that cares for their community, treats their employees well, and is constantly in the media for positive reasons. By making corporate social responsibility a priority you start to develop the cultural traits that build a desirable workplace.
Want to learn more about fostering a culture that engages and recognizes employees to create the ultimate workplace everyone in town hopes to work for? Our experts are here to help you. Request a demo or give us a call at 888.919.7600 to get the discussion started.