About Hero


Our Community

A key player in the world of employee recognition, Baudville Brands has been leading the movement for more than 35 years. Our products and technology have set the standard for employee engagement, and though they may have evolved over the years, our commitment to meeting your needs is the same as it was in 1983. We’ve been on a momentous journey over the last three decades. Here’s a look at how we’ve grown.

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Baudville begins with two employees, 100 sq. ft.


Award Maker is released, launching us into the rewards and recognition industry.


We joined our friends at Apple, for a 12-city introductory tour of IIGS.


Baudville launches certificate paper, personalized seals, and embossers.


Meet Badgemaker. Personalized ID & event badges can be made!


Baudville publishes its first book: Priceless Motivation.


We publish a second book, The Joy of Recognition, and celebrate our first Million Dollar Month in February.


With 42 employees and 35,000 sq. ft. to call home sweet home, we launch IDville.


Two flagship product lines are developed: character pins and the essential piece theme.


We reach the pinnacle of 20+ million catalogs mailed annually.


Cheers to 25 years!


We rebrand as Baudville, the place for daily recognition. We launch ePraise and kits & caboodles concepts.


We acquire hi5 Recognition, bringing our business back to its software roots.


30 years in the books!


We launch Pure Promo.


Baudville Brands becomes the official parent company to Baudville, RecogNation, Pure Promo, and IDville.


We complete a transformative building renovation, expanding to over 80,000 sq. ft. to accommodate the continued growth of our team and operations.


RecogNation launches its new technology platform and offerings.


35 years and the retirement celebration of our founder and chairman! We’ve been so blessed by his dedication, vision, leadership, and service. He set the ultimate example for us all.


Great Place to Work Certified to go along with our rich history of achieving the Best and Brightest Companies to Work For in the West Michigan, The Nation, and Wellness categories.


Corporate culture transformation continues. Help us write the next chapter and become a part of our great story!

People, inspired.™

Whether we’re celebrating the first day or the last, shouting great successes from the rooftops or recognizing the little moments in between—we believe that inspiration flows from appreciation, making each person feel valued, connected, and a part of something bigger than themselves.

Because inspired people, inspire people—creating a positive energy that transforms companies, cultures, and communities.

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