Data Privacy at the Company
Website Privacy Statement
EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield Frameworks
Information We Collect
In general, you can visit many of our web pages without telling us who you are or revealing any Personal Information about yourself. However, we collect information that is sent to us automatically by your web browser, which allows us to track the Internet domain address from which people visit us and analyze this data for trends and statistics, but individuals remain anonymous unless you voluntarily tell us who you are. However, if you have created a user identity on one of your visits to this Site (for example, by making a purchase or creating an account), we may link the information provided by your browser to information that identifies you personally and use it for the purposes described below. In addition, we may review our server logs for security purposes, such as detecting intrusions into our network. If we suspect criminal activity, we might share our server logs—which contain visitors’ IP addresses—with the appropriate investigative authorities who could use that information to trace and identify individuals.
Information You Volunteer
We collect the Personal Information that you knowingly and voluntarily provide when you use this Site, for example, the information you provide when you request information about products or services, request a catalog, purchase a product or service, contact us regarding a purchase, or enter a contest or promotion. This information may include your name, shipping/billing address, email address, phone number, credit card information, birth date, gender, occupation, and personal interests and information used to verify your identity or for fraud prevention purposes. Whether or not to provide such information is completely your own choice. But if you choose not to provide the information we request, you may be unable to purchase products or access certain services, offers, and content on our Site.
Information Provided by Third Parties
When you use a credit card on this Site, we may use a third party to process your credit card. The third party will inform us whether your credit card has been accepted so that we can complete your transaction. We do not keep your credit card information on file.
Cookies and Web Beacons
Do Not Track Notice
We may use automatic data collection technology to record other information that identifies your device and tracks your behavior on the Site. We may automatically receive and record information on our server logs from your browser, including your IP address, cookies, and the pages you request, as well as pages you have visited of our partner and affiliate websites and the products you were interested in on that website. At the current time, we do not comply with Do Not Track settings on your browser and the Site will not treat you differently if we receive Do Not Track signals from your browser.
Using Information About You
We use the Personal Information you provide for internal purposes such as confirming and tracking your order, subscription, or registration; analyzing trends and statistics; informing you of our new products, services, and offers; and providing you with information from and about the Company. From time to time we might establish a business relationship with other persons or entities which we believe to be trustworthy and which we have asked to confirm that their privacy policies are consistent with ours. These are known as our Marketing Partners. In such cases we might share and cross-reference information, including personally identifiable information about you, to enable such persons or entities to contact you regarding products and services that may be of interest to you. We only share the information we believe is appropriate to enable the Marketing Partners to carry out their responsibilities under our contracts, and we require that the information be used only for the specifically authorized purpose and that its confidentiality be maintained.
To serve you better, we may combine information you give us online or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with our Marketing Partners. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes.
We may contract with companies or persons to provide certain services including but not limited to, credit card processing, shipping, data management and promotional services. We call them our Service Providers. We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours. Although unlikely, in certain instances we may disclose your personally identifiable information when we have reason to believe that it is necessary to identify, contact, or bring legal action against persons or entities which may be causing injury to you, to the Company, or to others. We may also disclose your personally identifiable information when we believe the law requires it. For instance, the Company may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.
The Company will provide an individual opt-out choice before we share their data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To limit the use and disclosure of your personal information, you may submit a written request to email@example.com.
The Company shall only collect and use Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual.
The Company shall take reasonable steps to protect the Information from loss, misuse and unauthorized access, disclosure, alteration, and destruction. The Company has put in place appropriate physical, electronic, and managerial procedures to safeguard and secure Personal Information from loss, misuse, unauthorized access or disclosure, alteration, or destruction. The Company works to protect the security of information during transmission by using appropriate security/protection software and techniques. However, no system can ensure complete security of all information and you acknowledge that risk through use of the Site.
In cases of onward transfer to third parties of data of EU or Swiss individuals received pursuant to the Privacy Shield, the Company remains responsible and liable if such third parties engage to process Personal Information in a manner inconsistent with the Principles, unless the Company proves that it is not responsible for the event giving rise to the damage. The Company shall ensure that any third party for which Personal Information may be disclosed agrees in writing to provide the same level of privacy protection as set forth in this Policy.
We use your email address to provide you with better customer support and to update you on the Company events, promotions, and products. You are able to remove your email address from these email communications at any time, for any reason.
We want to communicate with you only if you want to hear from us. You have the choice to be excluded from our offers and promotions and to be excluded from sharing Personal Information with our Marketing Partners and/or our Service Providers. If you choose not to receive information from us or from our Marketing Partners, please let us know by calling us at 1-888-919-7600 or by sending us an email at firstname.lastname@example.org. Please be sure to include your email address, full name, and specifically what information you do not want to receive, such as “no phone offers,” “no mail offers,” “no email offers,” or “no sharing of information with partners.” We will respond to reasonable requests within a reasonable time, but please note that sometimes these requests may take up to 6–8 weeks to be effective, particularly if we are removing your name from postal mailings. In addition, when you purchase from us online or through our catalogs, we may need to contact you via phone, email, or mail to address questions specific to your order, even if you have opted to not receive communications.
Updating, Correcting, and Deleting Information About You
You have the right to obtain our confirmation of whether we maintain Personal Information relating to you. Upon request, we will provide you with access to the Personal Information that we hold about you. You may also may correct, amend, or delete the Personal Information we hold about you. If you would like to access, or who seeks to correct, amend, or delete inaccurate data, please let us know by calling us at 1-888-919-7600 or by sending us an email at email@example.com. If requested to remove data, we will respond within a reasonable timeframe. Please be sure to include your email address, full name, and specifically what information you would like to update or correct. Please remember, if you delete certain information, you may not be able to continue to purchase products or access other portions of our Site without entering additional information.
Your right to access your Personal Information may be restricted in exceptional circumstances, including, but not limited to, when the burden or expense of providing this access would be disproportionate to the risks to your privacy in the case in question, or when the rights of persons other than you would be violated by the provision of such access. If we determine that your access should be restricted in a particular instance, we will provide you with an explanation of our determination and respond to any inquiries you may have.
Our Site is not aimed to attract children, and its objective is not to collect Personal Information from children. Anyone under the age of 18 should not use this Site unless supervised by an adult. Our goal is to comply with applicable laws and regulations relating to collection and use of information from children, including the Children’s On-line Privacy Protection Act of the United States. If you believe that we have received information from a child or other person protected under such law, please notify us immediately by calling us at 1-888-919-7600 or by sending us an email at firstname.lastname@example.org, and we will take reasonable steps to remove that information from our database. Children under the age of 13 should always ask their parents or guardians for permission before providing any Personal Information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental control or other web filtering technology to supervise children’s access to the web.
Security and Confidentiality
Safeguarding customer information is important to us. Once we receive your transmission, we will do our best to protect its security on our systems. We restrict access to Personal Information about you to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards to guard your Personal Information.
How Long Do We Retain Your Personal Information?
We keep your Personal Information only as long as we need it for the purposes for which it was originally collected or for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law. We will also retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Links to Third-Party Sites
Recourse, Enforcement and Liability
Attn: Director of Privacy
Or by using the following mail address:
5380 52nd Street SE
Grand Rapids, MI 49512
The Company has further committed to refer unresolved EU or Swiss privacy complaints under the Privacy Shield and the Principles to the BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit www.bbb.org/EU-privacy-shield/for-eu-consumers/ for more information and to file a complaint.
Please note that if you are a Swiss or European Union individual and your complaint is not resolved through these channels, under certain circumstances, a binding arbitration option may be available before a Privacy Shield Panel.
LAST UPDATED April 2017