Recognition is not seen as a ‘nice-to-have’ anymore in the workforce, but more-so a key factor in organizational success. It boosts engagement, retention, and reputation–and this can be seen by both in-person employees and remote workers. Many organizations have an established recognition protocol for those sitting at the office desks, while remote and hybrid workers are often overlooked and run a risk of being forgotten. The truth is that recognition is crucial for those working at home as well.
The Rise of Remote Work
Remote work is becoming more and more common on in the workforce, especially following the COVID-19 pandemic. It has transitioned from a temporary solution to more of a standard option for many companies. With this, teams are able to spread talent across a larger geographic region, expanding the hiring pool greatly. Since this is a prominent shift, leaders need to take an extra step to recognize where remote workers fall in their everyday recognition plans. Public shout-outs, physical rewards, and pass-by high-fives are not transferable to those behind the screen at home, leaving remote workers feeling undervalued at times.
Honing In on the Remote Workers
Distributed workforces face unique challenges by not being in office. They are more isolated and are often working in their personal space. This can create a sense of imposter syndrome and have them struggling with how to skirt the line between professional life and personal life. Without intentional recognition, these employees are quick to fall into a mindset of being overlooked, especially when comparing themselves to in-office employees.
Recognizing remote workers provides:
- Validation. Whether on a video call, phone call, or messaging platform, a simple message to make sure they know they are valued.
- Motivation. Improving morale boosts engagement and prevents burnout (which is higher for remote staff).
- Connection to the organization. While there may be physical distance, recognition puts employees in a position to know they are a part of the bigger picture.
Recognition, Remotely
Remote recognition doesn’t have to be difficult, or even over-the-top. The key point in making it effective, is making sure it is authentic and consistent.
A few ways to recognize your remote workers are:
- Virtual shout-outs: A celebration board, virtual messages, and team-wide video chats provides public acknowledgement while still being online.
- Peer-to-peer recognition: Encouraging positive reinforcement on a peer-to-peer basis builds appreciation across levels.
- Personalized messages: This can be in a email or message, a phone call, or a private video chat, but a thoughtful note makes employees feel appreciated.
- Digital rewards: Offering gift cards, experiences, or even company merchandise to be delivered to the employee acts as a reward for hard work.
Organizations that recognize both in-office and remote employees have a higher chance at retention and maintain a strong culture and performance. When remote employees are engaged, they become more loyal to the brand. Recognition serves as the tie between distance and belonging—it is not just within a 4-wall structure.